Asset Analytics & ROI: Prove What Your Library Delivers

Description

Show leadership how the DAM pays for itself with data they actually trust. You will define the metrics that matter: search success, reuse rate, time saved, and avoided rework. Attribution methods connect asset usage to campaign outcomes without fantasy math. Dashboards focus on trends and thresholds rather than vanity totals. You’ll run a before/after study that quantifies the value of findability and rights clarity. We cover tagging for experiments so you can measure content variants by channel. Cost models translate avoided shoots and duplicates into real dollar figures. A storytelling chapter turns numbers into a tight narrative for exec updates. You will build a lightweight quarterly report that repeats with minimal effort. Expect fewer budget debates and more evidence‑based planning.

Analytics workbook (Sheets) + KPI dictionary + report templates + narrative guide

2.5 hours

KPI design, attribution, experiment tagging, cost modeling, quarterly reporting.

DAM owners, marketing leaders, and ops analysts tasked with demonstrating value.