Content Lifecycle Governance: From Brief to Archive

Description

Create a calm, end‑to‑end process that guides assets from first draft to long‑term archive. You will standardize briefs so teams start with the same expectations and references. Stage gates clarify when feedback is invited and when decisions are final. We align file formats and color profiles to downstream channels to avoid last‑minute fixes. A retention schedule decides what stays hot, what goes warm, and what moves to deep archive. You will build an archive that is searchable and reversible so great work can be revived. We include a quarterly content review to prune duplicates and surface high performers. Ownership fields make it clear who to ask before edits or takedowns. Training assets ensure new hires learn the system quickly and confidently. The result is a lifecycle that protects quality while keeping velocity high.

Governance handbook (PDF) + retention matrix (CSV) + training deck + review agenda

3 hours

Brief standards, stage gates, channel alignment, retention strategy, archive design.

Content leaders seeking consistent quality without creative slowdown.