Digital Asset Management Foundations: Build Your Single Source of Truth

Description

Establish a dependable home for every file your team creates, approves, and shares. You will learn how to scope a DAM that matches real workflows rather than forcing new habits. The module walks you through inventorying scattered drives, clouds, and external links. We show how to map stakeholders to permissions so contributors, reviewers, and viewers see exactly what they need. A starter taxonomy helps you name, nest, and relate assets without creating confusing trees. You will practice uploading, versioning, and soft‑archiving so old work stays findable but never in the way. We include a practical metadata set that balances precision with speed for busy teams. File‑naming conventions are translated into rules that tools can enforce automatically. A rollout checklist covers training, quick wins, and a 30‑day adoption plan. By the end you will have a documented structure that turns search time into creative time.

Video lessons + rollout checklist + taxonomy templates + naming rules (DOCX/CSV)

3 hours on‑demand

Scoping, stakeholder mapping, inventory methods, metadata basics, version control, rollout planning.

Marketing, brand, and ops teams starting their first DAM or formalizing a messy share drive.